I have a very deep understanding of all the linguistic, cultural and social nuances of each of the languages I work with.
A survey* conducted among 2,430 web consumers in eight countries showed that:
So, to sum it up: customers are three times more likely to buy when they have information in their own language.
Also, more than a half of customers are willing to pay more if you address them in their own language.
*Can’t Read, Won’t Buy: Why Language Matters on Global Websites – Common Sense Advisory